A free Web
Analytics service offered by Google is called Google Analytics which trace and summarize
website traffic. It provides statistics and basic analytical tools for search
engine optimization (SEO) and for marketing purposes. Urchin Software
Corporation is acquired by Google and on November 2005 Google launched this
service. Google Analytics is now the widely used web analytics service on the
internet and is available to anyone with a google account. It is also offered
in two additional versions:
(i)
Google
Analytics Premium – A subscription based version which targeted at enterprise
users,
(ii)
Google
Analytics for mobile apps - An SDK that allows gathering usage of data from iOS
and Android Apps.
To get the
improved results in your marketing efforts you can use this Google Analytics
tool. It also helps in monitoring and tracking the efficiency of your online
campaign. It provides the statistics on the number of the visitors to your site
including information related to page views. It also gives you an overview of
the total number of new visitors.
One of the
key advantage of using Google Analytics is to gain complete freedom in managing
your website content.
Following
are the Advantages of Google Analytics Setup
to succeed in Your Website:
(i)
Cost Effective: It is completely free to use as I
said already anyone with a google account can use this tool at free of cost.
(ii)
Analyze sources of traffic: It will show how users are being
driven to our website. For example, number of users visiting our website
through a referral link from some other website, or through organic searches or
from paid ads or from search engines.
(iii)
Information about Visitors: It provides detailed information
about visitors coming to our website. We can also see the countries or towns
from where the visitors access our website.
(iv)
Website Bounce Rates: Bounce rate is noted when users view
only one page of our website before leaving the site. It should be low. The
lower the Bounce rate, the higher will be the traffic to our website.
(v)
Specific Page Popularity: You can find the most popular or
most visited pages of your website using this tool.
(vi)
Traffic Flow: This tool can provide the Traffic
flow of a particular website, through which we can understand the statistics of
the users entering the website. We can effectively manage the traffic coming
from desktop, mobile or tablet and accordingly flow can be managed.
(vii)
It
also provides email reports, sub-domain management, outbound links, mobile
statistics, search statistics, social reporting and revenue tracking.
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